Over 10 years raising the standard of barbering in Brazil and abroad
From the foundation of award-winning barbershops in São Paulo to international recognition, LFS Group Inc combines technique, innovation, and community impact
about us
I am Leonardo Ferreira Sousa, a barber and entrepreneur with over a decade of experience. My journey began in 2014, after completing my first course at Instituto Embelleze. Since then, I have dedicated my life to transforming barbering into an art, bringing knowledge and excellence to thousands of clients and professionals.
Mission
To train professionals of excellence and elevate the barbering experience to new heights.
Vision
To be an international reference in innovation, quality, and social impact within the beauty industry.
Values
Excellence, ethics, innovation, discipline, and social impact.
AREAS OF EXPERTISE
Excellence in Barbering, Training, and International Consulting
With over 10 years of experience, we bring together technique, innovation, and social impact.
From the barber’s chair to the training rooms, our work goes far beyond the cut:
we train professionals, drive businesses forward, and transform communities.
ACHIEVEMENTS
Over a decade collecting awards, recognition, and impactful stories
From the very first barbershop founded in São Paulo to international stages, the journey of LFS Group Inc has been marked by dedication, excellence, and inspiring achievements.
Throughout these years, we have gathered unique experiences that strengthen our authority and credibility:
Design
Presence in the spotlight and market respect
The journey of LFS Group Inc goes far beyond the barber’s chair. Our story has already been featured in articles, interviews, and testimonials that highlight the quality, innovation, and impact we bring to the industry.
Each appearance reinforces our credibility and consolidates our position as a reference in Brazil and abroad.
Our Clients
Trusted by athletes, artists, and influencers who value excellence.
Jô
“Among our distinguished clients is João Alves de Assis Silva, widely known as Jô — former Brazilian striker who played alongside Neymar in the 2014 World Cup
Laranjinha
We’ve had the honor of serving Darlan Cunha Christovam, Brazilian actor internationally recognized for his role as Filé in the award-winning film City of God and as Laranjinha in the acclaimed series City of Men. More recently, he appeared on the 15th season of A Fazenda.
Igor Jesus
“Igor, former Botafogo striker, stood out at the 2025 FIFA Club World Cup, scoring against Seattle Sounders and netting the decisive goal against PSG before his team’s elimination in the Round of 16.”
Rodrigo Nestor
Nestor, born in Itaquera, began in futsal at just six years old. At Juventus da Mooca, he shined in the youth categories and won the Golden Shoe award in 2011 as the best Sub-11 player by the São Paulo Futsal Federation
Leo Jaba
“Léo Jabá, former Corinthians and Vasco forward, built an international career with stints at Akhmat Grozny (Russia), Estrela Amadora (Portugal) and PAOK (Greece), where he was coached by Abel Ferreira. Recently, he became a ‘wildcard’ star for Funkbol Clube, presided by MC Hariel and Kondzilla.”
TCAR
“Among our distinguished clients is Tiago Fernandes, known as TCar, owner of TCAR Imports, one of the most renowned luxury car dealerships in Brazil.
Testimonials
The trust of our clients is our greatest achievement.
I’ve always been well taken care of, but today was the first time I was attended by Léo. I’m IMPRESSED — beyond the quality of the work itself, his kindness and captivating charisma stood out. I went in for a simple emergency beard trim and ended up becoming a loyal client.
HIGOR LEVEILLEUR
Very skilled professionals.
Extremely polite and with great knowledge of their craft.
EDSON AVILA DE ARAUJO
You know those barbers who work magic? Well, these are the magic barbers. They don’t miss a thing — the cut comes out exactly as I asked, the service is excellent, and the atmosphere is so comfortable it made me feel at home!
Breyer Lion
I’ve had a haircut with almost all the barbers, and the service and skill of each one is incredible. I wouldn’t switch barbershops for anything, and I trust any of the professionals to deliver excellent work. Here are my sincere thanks for the attention, courtesy, and outstanding service I always receive!
Cairo Silveira de souza
OUR UNITYS
From São Paulo to the world, each unit tells a story of growth, dedication, and excellence.
CANTAGALO
TUIUTI
TOLSTOI
2875 S ORANGE AVE 500 ORLANDO, FL. US 32806
NEW YORK OFFICE
885 Oakwood Avenue
New York, NY 10013
Tel. +1 863-434-2924
Careers
Contact@lfsgroupinc.com